It’s that time of year again! There’s a chill in the air, snow falls lightly on the ground… Everyone’s favorite holiday is upon us. That’s right, THE SUPER BOWL! (Or as some know it, Commercial Bowl.) Once again, Legacy is kicking off this monumental event with several spots that are sure to thrill and entertain all you sports fans out there. It’s the only time of year people actually want to watch commercials. Thanks, Super Bowl!
Bud Light: Pac-Man
Waka Waka Waka Waka… No, that’s not the sound of Fozzie Bear stuck in a loop. It’s the sound of the Chairman of the Video Gameboard, Pac-Man! This year, the ad wizards at Bud Light went big with a larger than life, live version of Pac-Man in downtown LA. One unsuspecting fan scored the chance of a lifetime to run the digital gauntlet and receive a refreshing Bud Light upon its completion. A game of Pac-Man wouldn’t be a challenge without those menacing ghosts, Inky, Blinky, Pinky and Clyde, and that’s where Legacy glides into play. Check out how we brought the digital g-g-g-ghosts to “life”.
Pac-Man turns 35 this year, and what better way to celebrate than creating a life-sized Pac-Man maze and running a surprised, beer-thirsty civilian through it? Rewarding that civilian with an icy-cold beer is a pretty good way to finish that off. Bud Light worked tirelessly and sectioned off a part of downtown LA to create the larger than life-size labyrinth, complete with power pellets, 8-bit cherries and the ghosts themselves. Well, Legacy had something to do with the latter. We went “old school” to create these pesky poltergeists, staying true to the pixelated form.
These ghoulies are a lot of fun to make. They are completely people powered, with a network of LED light strips running throughout. Each ghost is constructed of a lightweight frame covered in a white fabric and fitted with a back rig that will attach to the performer inside. We made 5 (1 as a back up) of the same ghost and rigged the lights to flood the fabric with each ghost’s signature color. The beauty of this method is that each ghost can be it’s own color, but with the flip of a switch can change into “panic mode” color after a power pellet is “chomped”.
Check out the full commercial below, and keep reading for the other spots we worked on.
Nationwide Insurance launched their new “Make Safe Happen” advert this Super Bowl. This ad features a young boy talking about all his boyhood dreams in a 47 second spot. Legacy’s contribution to this commercial is the jet pack the little boy uses when learning to fly.
This ad is one of the more serious to be featured during the Super Bowl, but nevertheless delivers a powerful impact on a very sensitive subject.
Skittles: Arm Wrasslin’
Skittles ads are some of the most over the top commercials on T.V., so when we were asked to be involved, we leapt at the chance. This year’s spot is set in a tiny town where all of the inhabitants settle their differences with arm wrestling. The catch is, everyone in this town has incredibly muscular right arms. This is where Legacy lends a “hand”.
We got straight to work sculpting and casting 50 prosthetic right arms for this spot, along with one left arm for the final shot of the ad. Since every person is different, so is each arm. We created arms for men, women, children and even a baby. Each arm is treated as a unique art piece, decorated with varying flesh tones, punched hair and tattoos.
When the arms are pulled from the molds, seams are cleaned and touched up, and skin color and details are applied at the paint stage. The arms are cast in foam latex (*site), which look, move and even flex like real skin. Expert painting, hair and detail work make the arms look like an actual part of the performer.
Check out the full commercial below and taste the rainbow!
BONUS: In addition to the Big Game ads, our work is featured in this summer’s biggest blockbusters, including Avengers: Age of Ultron; Terminator Genisys; and Jurassic World. View the next set of trailers released during the Super Bowl below, and get in line to see these films now!